With most CMS, everything has to be written in blog posts, pages, or articles. Building anything else requires hacks or plug-ins.
LocomotiveCMS is different: it doesn't impose any specific data structure. Need a page for your band's discography?
Create a new "recording" content type with a title, year, album cover, and track listing.
Our custom content types are even flexible enough to build a contact form.

No need to learn any more unfamiliar syntax. We use Liquid, the most common templating language in Ruby. With Liquid, templates won't affect the security of your platform, and its syntax is simple to learn.
Since we're always looking to improve things, we added our own tweaks - for example, we added the notion of template inheritance from Python. We also wrote a large collection of helper tags covering a wide array of needs: Google Analytics snippet, pagination snippet for collections, and a helper to reach and to display content from an external webservice.

Aloha-Editor is a very powerful, very promising browser editor - when we discovered it, it was immediately clear to us that we had to integrate it into LocomotiveCMS.
With Aloha-Editor, LocomotiveCMS users can now define editable regions in their templates, and those regions can be edited by the end user directly from the page they're viewing.

Wagon already takes advantage of the new API by giving users the ability to push a theme to any LocomotiveCMS engine.
Be inspired! We're sure you'll find plenty of other ways to use the built-in API.